What?: Foxy Bingo is hosting a free, pop-up ‘mullet only’ salon
Where?: 15 Bridge Street, Newcastle Upon Tyne
When?: 4th and 5th March 2023
How to get a haircut?: Walk-in, over 18’s only
Are you ready to get your mullet on? Foxy Bingo is taking the party to the next level with Dirty Gertie’s Mullet Salon – the world’s first ever ‘mullet-only’ salon!
You heard it right – no more boring bobs or basic bangs, it’s time to let your hair down and embrace the mullet life! And the best part? It’s all for FREE!
Join Geordie Queen Vicky Pattison in the heart of Newcastle on March 4-5 for a weekend of mullet madness. Whether you want to rock a classic 80s mullet or try out the trendy ‘shullet’, the Mullet Menu has got you covered. And if that’s not enough, the resident manicurist is offering complimentary foxylicious nails while you get your hair chopped and styled.
But the fun doesn’t stop there! Musical Bingo games will be held every hour with prizes up for grabs, while the ‘BoomFox’ blasts the tunes to keep the party pumping.
And if you can’t make it to the salon, Foxy’s savvy marketing team have made it easy to enjoy from afar:
Just follow @foxybingo on Instagram or Twitter, where there should be mullets galore under #FOXYMULLET.
So what are you waiting for? Dust off your denim jackets, slip on your cowboy boots, and head to Dirty Gertie’s Mullet Salon for the chop of a lifetime. But remember, the salon is open on a walk-in basis for those aged 18 and over only.
Bingo Paradise’s Take:
It’s fantastic to see Foxy Bingo engaging in what is arguably the most creative marketing idea we’ve seen in the bingo industry in some time.
The pop-up salon brings to life the salon from the ‘Get Your Fox On’ campaign that has been running on TV, radio and online since November 2022 – clearly, this is all the result of a lot of careful planning.
We suspect putting this together will cost a pretty penny and it’ll be interesting to see how much publicity they get and what they do to maximize the impact! We expect to that end, they’ll probably enlist the help of influencers from near and far.
We’ll ask Paul, our bingo writer who lives in the north if he’d like to pay a visit – Unfortunately though, we think we already know his answer.
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