Bingo Paradise was established in 2008 and is one of the longest standing gambling affiliates promoting licensed brands in the UK market.
Unlike gambling operators, in the UK market affiliates do not require a license to promote online gambling.
However, to do our part in keeping gambling both safe and fair and to meet the strict requirements of the operators we work with, we put a great deal of effort into compliance and ensuring we adhere to the rules and regulations set out by:
- The UK Gambling Commission Advertising / Marketing rules & regulations
- The CAP Advertising Guidance – Gambling
- The CAP Code for Online Affiliate Marketing
In the interests of remaining compliant to each of the above, Bingo Paradise implements the following policies when marketing gambling brands on our website.
Significant Terms & Conditions
We pay very careful attention to the way we display the offers and promotions available at the brands we promote on Bingo Paradise.
We strive to make sure that offers and promotions advertised are not misleading in any way, either deliberately or by the omission of key information (i.e. significant terms and conditions).
Wherever we publish details of a promotional offer on our website, to the best of our ability, we also include any significant terms and conditions which apply. These terms are either provided by the operator or are taken directly from the operator’s brand website.
Where provided by the operator, we also display a direct hyperlink to the full terms and conditions which apply to the promotion/advertisement in question.
Below is an example taken from one of the review pages on Bingo Paradise. It shows how we typically display a promotional welcome offer and in doing so makes clear:
(a). The Welcome offer, displayed concisely and regularly checked to ensure it matches what’s currently on offer at the relevant website
(b). The Significant Terms, displayed prominently to ensure players can easily understand the most important terms that apply to the welcome offer
(c). The Full Terms and Conditions, available through a clickable link in the significant terms
Examples of significant terms include:
Eligibility restrictions
Deposit requirements
Wagering requirements
Restricted odds / games
Withdrawal limits
Email Campaigns
Bingo Paradise does not currently hold an email database or make use of email marketing whatsoever. If this changes in the future, we’ll provide details of these activities here.
Banner Creative
Bingo Paradise does not display any traditional banner creative. Our decision to reduce banner usage significantly lowers the chances of displaying an outdated offer.
Social Media Promotions
Although Bingo Paradise does have social media accounts, we don’t use these for the purposes of advertising or marketing. Also, we do not engage in any paid marketing across any social media platforms.
Push Notifications
Bingo Paradise does not presently engage in the use of push notifications.
Other Promotional Methods:
Bingo Paradise do not engage in any of the promotional/marketing methods listed below:
-SMS marketing
-Pop-unders
-Media buying (other than advertising Bingo Paradise itself)
-Buying ads via a programmatic ad-exchange
-Challenge/tipping style pages
Responsible Gambling
Bingo Paradise is a keen supporter of Responsible Gambling and has published a page designed to provide further information on this subject. We have been careful to ensure that this page does not display any promotional or marketing materials relating to gambling.
To further display our support of Responsible Gaming, we proudly display a banner linking to GambleAware.org in our site footer, visible on all pages.
We also support initiatives such as Safer Gambling Week.
Last Updated on November 19, 2024