New Bingo Sites UK - List Updated December 2023

Regardless of whether you play online bingo once or twice a month, or a few times each week, you’ll undoubtedly have noticed how often new bingo sites appear.

Many of these brand new onlinebingosites tempt you in with generous welcome offers, new bingo games and the promise of fast cashouts – but how do you actually know which sites stay true to their promises, and which fall a little short? That’s where Bingo Paradise comes in.

We’re a team of bingo industry experts who scour the web, testing and reviewing all new UK licensed bingo sites that crop up in addition to providing a platform for our readers to publish reviews about their own experiences at these brands.

We cover all the main bingo networks, from the industry giants like Dragonfish and Gamesys, to less well-known operators like Electraworks and Jumpman Gaming, sorting the good, from the bad.

We strive to ensure all of our new bingo sites 2020 reviews are fully up-to-date, provide accurate information as to the games on offer, banking options available, and are completely impartial. We’re here to help you find a new online bingo site you’re happy with – and we welcome your feedback, good or bad!

Benefits of Playing at a New Bingo Site

We understand that some people remain loyal to just one brand and wonder why they would consider playing at a new bingo site when there are so many reputable brands online with a decade plus of experience. It’s a valid question, and we’ll do our best to answer it below.

Today, the online gambling industry is more competitive than ever. The UK’s Gambling Commission (UKGC), the regulatory body who oversee all UK-focusing online gambling operations, have brought in far stricter measures over the last two years and this has had a significant impact on the profitability of bingo sites.

For this reason and also due to market saturation, the industry has descended into a “dog eat dog” world, where the sites are all fighting to get the attention – and ultimately the money – of players.

While this may sound like undesirable behaviour, it actually offers a surprisingly lucrative opportunity for savvy bingo players – and that’s because, in an effort to attract customers, new bingo sites will often offer much better welcome bonus offers than the more well-established sites.

Often, new bingo sites will dedicate a significant portion of money into these offers, and, to them, it’s a cost of doing business – or, in actuality, a cost of attracting new customers. However, you’re not tied down to one site – so you’re perfectly able to find new bingo sites, claim their above-average welcome bonus offer and simply move onto another site afterwards!

The savviest bingo player will also know that once they’ve signed up to a bingo site and enabled marketing communications, as time passes and an account remains inactive, the brand will likely offer a selection of enhanced incentives to entice the player back to site.

In a further effort to draw new customers to their brand, some new online bingo sites will also launch with state-of-the-art mobile apps, intuitive social/chat features and more.

Different Types of Sign-Up Deals

So, we know that new online bingo sites are offering new customers great welcome bonuses to join – now, let’s look at what different types of bonus you’ll find online.

No-Deposit Bonus: No-deposit bonuses are usually steeped in terms and conditions, have high wagering requirements and often even require you to make a deposit before you can withdraw your winnings – but they can still be found. Many of 888’s (Dragonfish) new bingo sites still offer no-deposit bonuses, though you should read the terms and conditions carefully – they’re usually pretty strict!

Matched-Deposit Bonus: A matched deposit bonus is where a new online bingo site will match – usually by 100% – the amount of money you fund your account with on your first deposit up to a maximum of, often, £100. Many of Playtech’s bingo sites offer this welcome bonus format, often delivered in a “Deposit and Spend £10 and Get £50 Free.)

Free Spins Without Deposit: While no-deposit free spins aren’t as common as they used to be, a number of new bingo sites do still offer them – and Jumpman Gaming is a great example of one of the few companies that do. A limited number of their brands offer 20 Free Spins, on selected slot brands with no deposit required.  As the term suggests, free spins without requiring a deposit mean you can join a new bingo site and claim free spins without spending any money; however, wagering requirements are incredibly high, max cash-out rules always apply and you will have to input valid debit card details. Most of their brands, however, fall into the next category.

Free Spins With Deposit: Fairly self-explanatory, free spins with a deposit allow you to claim a number of free spins upon successfully making your first deposit. Some bingo sites will require you to play through your deposit before the spins are credited to your account – others won’t; it depends on the site you join. Jumpman Gaming, for example, on the vast majority of the brands they operate offer 20 to 500 free spins on either NetEnt’s Starburst, or Eyecon’s Fluffy Favourites slot machine available once the player has made a first time deposit of at least £10.

Free Bingo Tickets: Free bingo tickets aren’t offered by the big-name operators as much as they used to be – so you’ll often find it’s the independent, proprietary sites offering this kind of promotion. Some sites will offer you a number of free bingo tickets just for signing up – others will require you to make a deposit first.

Welcome bonus offers at new bingo sites are, generally speaking, fairly easy to claim. Any bonus options will be displayed when you’re in the process of making a deposit; you can then choose to accept or decline the bonus.

As a side note; many of the new online bingo site offers you’ll come across will require you to enter your payment details (usually a debit card) before any winnings from the bonuses can be withdrawn.

We should also point out that, due to those UKGC regulations we talked about earlier, all bingo sites are now required to verify your age and identity before giving away any free bingo tickets, free spins or other offers. This rule came into force on the 7th May, 2019 and applies to all online gambling sites operating within the UK. (1)

Larger bingo sites have secured contracts with credit score agencies so you can complete this process automatically, but be aware that some smaller sites – without the deep pockets required to use such a service – do ask you to upload proof of your name and address, and it can take a couple of days for these documents to be looked at.

Why Are So Many Bingo Sites So Similar?

If you’ve ever played online bingo at more than one site, there’s a good chance you’ll have noticed that many bingo sites look almost identical – with the exception of a different colour scheme and logo. You’re not going crazy – and it’s thanks to what’s known as white-labelled brands.

The term white-label is incredibly common in the online gambling world, and it’s essentially a route to market which brings together a licensed operator and most often a marketing company. For example – Jumpman Gaming – one of the biggest bingo site operators – offer a white-label solution that allows marketers to launch their own bingo site using their existing software. This is exactly the reason why so many new bingo sites appear; it doesn’t cost much to start a white-label site. Making a success of it and remaining in business for the long term is a separate issue.

White-label sites are attractive for reasons other than costs, too. The process of applying for an online gambling license from the UKGC is painstakingly long, and can cost tens – if not hundreds – of thousands of pounds. White-label bingo sites “piggyback” off of the company license they’re operating under.

For example, head to the UKGC’s public remote gambling licensee list, search Jumpman Gaming, and you’ll see a list of around 200 white-label bingo sites. All of these companies operate under Jumpman Gaming – sharing the same online gambling license, using the same technology, and featuring almost exactly the same web design.(2)

Jumpman Gaming isn’t the only company to offer white-label bingo sites, either. 888 (Dragonfish) and Electraworks – previously, Cozy Games – both operate a large network of bingo sites, most of which use the same design, the same games, and the same platform.

What’s new in online bingo/What has changed in 2020

While 2020’s been a slow year for many businesses, online gambling companies have been hard at work doing what they do best; attracting new customers. (The UKGC stepped in when COVID-19 restrictions were first brought in, ensuring online gambling operators weren’t taking advantage of bored, otherwise unoccupied players who may resort to gambling out of boredom or frustration.) (3)

A number of regulatory measures have been brought in – one of the most notable of which included a blanket ban on the use of credit cards at all UKGC-licensed gambling websites. This came into force on the 14th of April after years of consultations between the UKGC, Parliament, and responsible gambling charities and foundations. (4)

Following on from (then, murky) 2019 regulations surrounding game imagery, the UKGC also forced online gambling operators to remove any design or branding which could, in any way, appeal to those under the age of 18. For example, one of NetEnt’s most popular video slots – Jack and the Beanstalk – has to be hidden from sites if a player isn’t logged in. Many other games are affected. (5)

Stricter ‘Know Your Customer’ (KYC) checks were also brought in – rules which are still proving controversial. Now, operators must complete a Source of Wealth (SOW) request once a player reaches a certain financial limit (usually with deposits, but sometimes, with withdrawals). This puts the onus on the player to prove where their funds are coming from in an effort to stamp-out money-laundering and preventing players from spending more than they can afford. (6)

Combine this with another regulatory change – the eradication of VIP/loyalty programs, and you begin to see why online gambling sites in the UK are struggling. Unfortunately, a once-greedy industry took action too late – like we saw with Fixed Odds Betting Terminals (FOBTs), in highstreet bookmakers – so the UKGC were forced to step in. 7

New Bingo Games

Thankfully, there’s been some good news in 2020 surrounding online bingo! One of the leading casino and video slot game developers, Pragmatic Play, entered the online bingo market with the release of Bingo Blast. The game’s designed for those who want rapid, no-BS bingo gameplay and it offers players a bingo game which plays out at 3-4 times faster than the rate of the average 90-ball bingo game.

Another gambling company – Mutuel Play Ltd – launched their flagship bingo product, Bingo Millions – where players can win up to £1.5 million if they hit a full house within 30 calls! These games have been added across the portfolio of many operators, including Jumpman Gaming’s stable of around 200 bingo sites.

The Future of new bingo sites UK, 2023 and beyond?

For operators and those in the business, the future of the bingo industry looks to hold many different challenges. Due to the regulations brought in by the UKGC, it seems as though the small, independent bingo sites are set to take the brunt of the financial impact – although even big-name brands are likely to continue to be affected.

The major “blows” dealt by the UKGC to the online bingo industry includes the ban on credit card use, the implementation of mandatory deposit limits (players now must prove they can afford to gamble more before raising their deposit limit) and the lengthy KYC and SOW procedures that are simply turning players away from licensed sites – and pushing them towards illegitimate sites, often propped up by the somewhat laughable “regulator”, Curacao.

In a desperate effort to cut back on costs, we may very well see bingo sites reducing the hours that chat hosts work – or remove them entirely. We’re even seeing some sites cutting the hours that the customer support teams work – and this does have a very noticeable effect on players who may struggle to get answers to their questions in a timely fashion.

Those that do survive may well look to continue developing new technology – and there’s been talk of Virtual Reality (VR) bingo coming soon. However, if the online casino industry is anything to go by, it seems unlikely that VR technology will take off – for now, at least.

We’re also probably going to see a lot of the smaller white-label brands shutting up shop. We’ve seen this happen already over the past year – and even GVC (the owner of Coral and Ladbrokes) closed all but a few of their white-labelled bingo sites when they took over Cozy Gaming.

Here at Bingo Paradise, we’re putting our money on seeing operators continuing to develop and improve their mobile gaming technology. Research shows that players are increasingly looking to play bingo – and other gambling products – from their mobile devices, and we’re seeing bingo sites and game developers take note.

For example, one slot machine developer – 4ThePlayer.com – released a series of video slots that are specifically designed for mobile devices – and, tied in with the phasing out of Flash earlier this year, this is only going to continue.

We also expect to see more jackpot bingo games make their way into online bingo halls; again, these are proving incredibly popular with players, and we’re seeing it in online video slots too. It’s clear players want the potential to win huge, life-changing sums of money – and many software developers and online gambling operators are more than happy to oblige.

New Independent Bingo Sites

Today, truly independent (non-white label) new bingo sites are as rare as they come – and in such a cut-throat industry, there’s very few who’d have the guts to invest the hundreds of thousands – or millions – into developing a proprietary bingo platform.

There are, however, a few independent sites – Tombola being the best-known example. Known for their prolific TV Ad campaigns throughout the UK, Tombola has always placed an emphasis on responsible gambling, and they cap the amount of money you can spend on their games at £1 on any one wager (i.e. spin in the case of slot games). They’re also a very reputable company, honouring withdrawals quickly and offering a well-above-average customer support portal.

Other long-standing independant bingo sites include BGO, Unibet and Bingo.com – but there are, very occasionally, new independent bingo sites, and MrQ is an excellent example of such a site. This new indy brand has developed their own bingo software from scratch, and has done exceptionally well, relying on aggressive marketing tactics, generous welcome bonus offers and state-of-the-art games and software to attract – and retain – customers.

It’s a real shame that we’re not seeing more new, independent bingo sites enter the market – but it’s something that’s not exclusive to online bingo. The online casino industry has been decimated just as badly as the online bingo sector – and many operators are simply choosing to exit the UK market altogether, choosing an easier-to-acquire and less strict license, such as ones issued from the Maltese Gaming Authority.

Who is behind the new sites of 2023?

Jumpman Gaming continues to lead in the online bingo industry in terms of new site volumes, and they’ve pushed out over a dozen new white-label and in-house bingo sites during 2022. While these sites offer little variety from one another, it helps the operator to take control of an even larger market share, making it harder for smaller platforms to get a word in edgewise.

888 (Dragonfish), Gamesys and Playtech have all been active as well, though they’re not pushing out sites at the rate we’re seeing from Jumpman Gaming.

Hint: If you ever want to find out who the parent company of a bingo site is, simply head to the bingo site’s footer area or the privacy policy of the website. Here, it may display information about who the top-most company is. Failing this, you can also click the UKGC’s seal, or a bingo site’s license number, to be taken to their license page on the Gambling Commission’s website. Here, you’ll be able to see who the master license holder is.

References/Citations
1. https://www.gamblingcommission.gov.uk/news-action-and-statistics/News/new-age-and-identity-verification-rules-changes-to-the-lccp-from-tuesday-7-may

2. https://secure.gamblingcommission.gov.uk/PublicRegister/Search

3. https://www.gamblingcommission.gov.uk/news-action-and-statistics/Statistics-and-research/Covid-19-research/Customer-interaction-%E2%80%93-Additional-formal-guidance-for-remote-operators-during-COVID-19-outbreak.aspx

4. https://www.gamblingcommission.gov.uk/news-action-and-statistics/news/2020/Gambling-on-credit-cards-to-be-banned-from-April-2020.aspx

5. https://www.gamblingcommission.gov.uk/for-gambling-businesses/Compliance/General-compliance/Social-responsibility/Advertising-marketing-rules-and-regulations.aspx

6. https://www.jumio.com/ukgc-new-age-identity-verification-rules/

7. https://www.gamblingcommission.gov.uk/for-gambling-businesses/Compliance/Sector-specific-compliance/Arcades-and-machines/Gaming-machine-categories/B2-gaming-machines.aspx