Winners Announced in the 2024 IGB Affiliate Awards
Author: P J
Published: 14/03/2024
For the gambling industry’s many affiliates, the IGB Affiliate Awards are one of the biggest events on the calendar. They are also a pretty big deal for the many casinos and operators that rely on these affiliates to drive traffic and leads.
The 2024 iteration of this major event was scheduled for February 8th, so the results are now in. It’s huge news for some operators while others will be forced to wait another year so they can try their luck in 2025.
The Big Awards
One of the biggest wins of the night went to Pragmatic Play, a developer that has produced some fantastic titles over the last year and picked up the award for Game of the Year with the fishing-themed Big Bass Bonanza: Keeping it Reel.
It’s the latest slot in a popular series that has seen numerous releases, including an Xmas/fishing one. The game features the same theme and characters but includes an option to pay for extra Scatter symbols, as well as a massive free spins feature. It wasn’t the most original title of the year, nor was it the most graphically advanced, but it seems to have been a big hit with players and operators, and that’s what matters.
CasinoAffiliatePrograms.com took home the award for Best Affiliate Network, Better Collective was voted the Best Sports Betting Affiliate, BingoPort scooped the prize for Best Bingo Affiliate, and the Best Poker Affiliate went to OnlinePoker.se.
Other Big Winners
EveryMatrix and Gambling.com also won big on the night, with the latter being voted as the Best Casino Affiliate while the former’s DeepCi took the Best Tech for Affiliate programs.
Other winners included:
- Safer Gambling Initiative of the Year = Casino Guru
- Best Digital Agency = Revpanda
- Best Crypto Affiliate = Gamblineers
- Best Newcomer = Media 24
- Best Streaming Affiliate = Kinbet Media
- Marketing Campaign of the Year = Checkd Group & William Hill
- Best Affiliate Manager – Abi Williamson from Bet365 Partners
- Best Tech for Affiliates = Statsdrone
- Innovator of the Year = Oddsium
- Affiliate Employer of the Year = TAG Media
- Rising Star = DeepCI from EveryMatrix
- Best Affiliate Program = NoviAffiliates by Novibet
The 2024 Affiliate Idol award went to Richard Moffat from OLBG, an industry veteran with nearly 2 decades of experience.
What are the Awards for?
As with any award show, the primary aim is to show recognition to the people who have worked the hardest and achieved the most over the year. For those people and companies, it’s a massive achievement, but it’s also a fantastic thing to put on your CV, and in the case of the affiliate programs, technologies, and games, it could help to put more eyes on those programs and provide some free marketing.
It’s also a great evening out, a place where everyone in the gambling affiliate industry can mingle, exchange numbers, show some appreciation, and let their hair down a little.
Congratulations to all of 2024’s winners. We look forward to covering the event again in 2025 and hopefully next time we’ll get a nomination ourselves… We have our sights set on Best Bingo Affiliate (naturally).
