Playtech adds Bet Buddy to its Portfolio

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One of our favourite online bingo providers is Playtech and you will find that sites such as Mecca Bingo and Coral Bingo take advantage of the Playtech bingo software platform. Recently, the company has added the Bet Buddy programme to its portfolio. Not all of our readers will be aware of this, so what is Bet Buddy and how will it affect you as a bingo player?

Protecting Playtech Bingo Customers
Most of us will be aware of how important it is to gamble responsibly on Playtech bingo sites and others and it is for this reason that Playtech has acquired what is known as Bet Buddy. Essentially, Bet Buddy is analytical software that allows Playtech to identify different gambling behaviours of customers who use their bingo sites and software.

While this acquisition may not affect every bingo player over the coming months, there can be no denying that this is a welcome addition as it will allow Playtech to identify problem gambling traits before they become too much of an issue for a player. This software will allow Playtech to be better equipped to help customers who are perhaps more likely to gamble irresponsibly.

A Focus on the Gambling Industry
We discussed last week how Gala Bingo had been fined £2.3m for not protecting customers who were considered problem gamblers so the addition of this software to the Playtech bingo platform could be set to benefit not only bingo players but also the bingo websites and operators themselves. The software uses advanced algorithm techniques to identify risk behaviours.

Playtech argued that this was an effort to evolve its gambling content and ensure that bingo operators are better-equipped to help protect potentially vulnerable customers. Overall, it appears to be a fantastic addition to the bingo market and we’re looking forward to seeing how it performs throughout 2018.

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