Since the arrival of the internet during the early 1990s, this innovative and essential technology has become part of our everyday lives. Not only has it offered us a quicker and more reliable way to communicate with friends and colleagues all over the world, it has driven the online business movement with e-commerce being the most active and agile retail market in North America and Europe with revenue expected to top over £260 billion in 2018.
Moving to Digital
Unsurprising, in order to stay ahead of the curve, even casinos and bingo halls have had to move their premises from the real world and into the digital world to maintain their revenues and protect from increasing losses. Online bingo was introduced in 1996 and is an industry that is thriving; with more than 3 million people per week playing in the UK and over 350 bingo sites in operation, competition for custom can be stiff.
Online bingo is seen as most popular with women between the ages of 20 and 25, yet 90% of those playing the game online are below the age of 50 and women makeup 85% of this gambling population. Another incentive to play bingo online is the ability to play from the comfort of your own home. December is known in the industry as ‘Bingo Season’ and welcomes a 50% increase in players, with profits peaking more in this month than at any other time of year.
Gala Leisure to Buzz Bingo
Despite recent figures indicating that bingo halls have seen a 75% decrease in use, they are still attracting over 800,000 players per week who turn up to try that luck at winning considerable cash prizes and massive jackpots. In a bid to put the spark back into bingo Gala Leisure has enlisted the help of business expert and gambling Guru John Kelly, who is an authority on the world of gaming and bingo. This bold move is seen as a critical step in the company’s ambitious plans to proceed with its rebranding strategy. This £40 million restructure will see Gala Leisure become Buzz Bingo with the aim of breathing the life back into the dying bingo hall scene.
Mr Kelly has joined the project in the capacity of a non-executive chairman and brings with him a wealth of knowledge and over twenty-five years of industry experience. The rebranding of the companies 124 bingo halls is not only an attempt to tempt new customers to join, it is setting its sights on trying to win back business from competing online betting sites and inspiring a new generation of younger players to enjoy one of Britain’s oldest and most well-loved games.
The chief executive of the company Chris Matthews is leading the strategic planning of the entire operation and believes that Gala Leisure is in a strong position to retain its 1.1 million existing customers as well branch out and and bring Buzz Bingo to an online audience. Only time will tell if this strategy will pay off for this determined bingo chain.