888 Ladies half yearly results for the first half of 2009 went down to 43 percent. 888 Ladies hardly talk about the result in the public or any of their campaigns to protect the company from getting too much attention from their competitors. Pre tax profits show a big decline from $26 Million to $15 Million and revenue fell 20 percent into 118 Million. These signs are not all that unusual at present for the bingo industry as a whole.

Party Gaming who owns Cashcade, 888Ladies biggest competitor, has an ongoing contract with the company. 888 Ladies owns bingo software company, Globalcom who handles the major websites of Cashcade. The contract will run for two more years and no news as to what will happen after the contract is terminated.

888 Ladies management shows little concern for the downturn. They are very positive that the company will start to grow again soon. The company expects an improvement at the start of the fourth quarter.

The company’s solution to this challenge is to create “recession friendly” promotions. These promotions allow players to have the same entertainment at a lower cost, presumably just what every punter is looking for at the moment. Friendly and accommodating chat rooms were added to the site’s features. Members can also create blogs and express what they want on the site’s daily blog's comment sections. Blogs and chatrooms create a warm environment for the members, thus helping the company in obtaining the all important player loyalty.

On the other hand, 888 Ladies is proud to announce that the company has just been awarded a TRUSTe seal, which only shows that the company follow best practices in securing the privacy of their players.

The turndown is a normal pattern for any business, but still, 888 investors should be worried about the turndown. By the end of the year, the company expects a huge improvement on their sales. Management has created campaigns and promotions that will aid the company to get back on track.

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